« Free At Last: The Freelancing Home Business Option | Home | Family Ties: Advantage or Disaster? »
Eyeing up the Competition
By Richard | July 18, 2007
When you start a business, it is most likely that there will be other businesses in your area competing for customers. These businesses may or may not be friendly toward you or receptive to the idea of your business joining the community. It is important to always be mindful of your competition, whatever your business may be. When you are starting a new business, visit these companies, not to spy on their techniques, but to learn how to best relate to one another and even help one another grow within the community.
It is first important to understand the competition’s exact product or service. Don’t simply duplicate this. The competition’s company probably has already established a customer base and people will not turn their backs on one company to try your very similar product. Similarly, it is unwise to offer the same product at a lower price. Not only does this show poor business ethics, but it can be quite controversial within the community (think, as a child, how upsetting it would be to have a lemonade stand and for your neighbor to open one as well, but one that sells the same size cups for half the price). When you open a new business, have manners. It is a poor business decision for you to snub another established business in the community.
Consider instead how you can improve upon or change their idea to meet other needs in the community. Perhaps instead of opening a bar like the man down the street, you will instead open an under-age dance hall that serves no alcohol. Maybe instead of making jewelry like your neighbor, you make other beaded items like bookmarkers or decorations. By changing the target audience or general idea, you can help both companies expand and grow, and you may find that there is less competition.
Of course, you may still have to deal with disgruntled business owners, even if you practice good business ethics. Put your best foot forward at forging a friendship, but remember, this is a business. If your product is simply better, you don’t need to negatively attack their product. However, you also should not have to deal with negative comments about your own business. Try to come to an agreement if you have any problems, or hire a lawyer to help protect your business from slander.
Competition is usually a healthy thing. Business in the United States is based off of the fact that monopolies are not a good way to run a country. By being mindful of your competition when starting a new business, you can address the concerns of your competition while still running a successful business.
Topics: Uncategorized |